From Kinky Film Spoofs to Social Good Packaging

By: Vasiliki Marapas - Mar 29, 2015
From print ads, commercials and publicity stunts, to packaging and branding, the top March 2015 marketing ideas are abundant and diverse.

In an effort to increase consumer engagement, brands are targeting fan communities with contests, prizes, special offers and promotions. By associating themselves with a popular television show, sports team or celebrity, brands are able to mobilize the power of the fan for a mutually reciprocal exchange. Beyond these tailor-made fan experiences, consumers are looking for companies with a strong brand identity. A strong brand identity in 2015 means an active, authentic social media presence; a socially conscious mission statement and ethical practices.

The top March 2015 marketing ideas definitely take many forms, but all are rooted in a desire to make the consumer-brand relationship more meaningful.