Apprentice

From Baby-Naming Apps to 2-in-1 Furniture

By: Kayla Colanardi - Published: Jul 31, 2011
There are many ways nowadays to make pregnancy easy because of the advancement in technology. Today's mothers can have several innovations that will help aid them in their pregnancy process and even with their newborns.

IPhone apps help make pregnancy easy for moms by giving them tips. Other products that help moms save money as well, like 2-in-1 furniture for babies and rentable baby clothing.

Mothers will most likely still have trouble during pregnancy and with their newborn babies, but this life-changing event is no doubt a lot easier than it used to be with all the products available to help them.

Implications - Companies are increasingly creating products that cater to life events such as pregnancy. This particular market is prone to discretionary purchases at all ends of the income spectrum.