IPhone apps help make pregnancy easy for moms by giving them tips. Other products that help moms save money as well, like 2-in-1 furniture for babies and rentable baby clothing.
Mothers will most likely still have trouble during pregnancy and with their newborn babies, but this life-changing event is no doubt a lot easier than it used to be with all the products available to help them.
Implications - Companies are increasingly creating products that cater to life events such as pregnancy. This particular market is prone to discretionary purchases at all ends of the income spectrum.