Superstar

From Social Media Charity Cycles to Statement Sneakers

By: Michael Hines - Published:   Updated: Jul 25 2011
Fight cancer the two-wheeled way by checking out these LIVESTRONG creations. LIVESTRONG aims to create a cure for cancer, but the organization also makes some pretty cool items and apparel.

These LIVESTRONG creations cover everything from water bottles to shoes. Now you don't have to settle for a plastic wristband in the fight against cancer anymore.

Implications - Cause campaigning is one of the most difficult things for an ad agency to pull off. When speaking of more delicate subjects, companies and agencies alike would be wise to approach with caution, as anything too emotional will seem cheesy. That being said, merchandising is ideal as it allows consumers to wear their concern for said issue like a badge, showing fellow consumers their achievements.