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Enlightening Flashlight Ads Edit
Mag-Lite Campaign Uses Religious Iconography

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Mag-Lite Campaign Uses Religious Iconography

This ad for Mag-Lite Flashlights is really illuminating. Seeing a Buddha-esque figure holding the flashlight behind his back on the second panel of the ad delivers the source of the religious icon’s enlightenment with a touch of humor.

The ad was created by advertising agency DRAFTFCB Caracas, Venezuela with creative direction by Macoco Moreira, Carlos Rusconi and Francisco Kalatayú Jimenez. The great image was taken by Kalatayú.

Filed In:  marketing,  print,  religious,  social

Feb 14, 09 - 2,376 Views



Enlightening Flashlight Ads - Mag-Lite Campaign Uses Religious Iconography (GALLERY)
Enlightening Flashlight Ads - Mag-Lite Campaign Uses Religious Iconography (GALLERY) 2
Enlightening Flashlight Ads - Mag-Lite Campaign Uses Religious Iconography (GALLERY) 3




Reactions
THREE WAYS TO REACT: vote, favorite or comment about Enlightening Flashlight Ads.

Bianca Bartz on Feb 15, 09  4,540 Trends   3,578 Comments
Lol, that's fun, very unexpected!
Bianca Bartz on Feb 15, 09  4,540 Trends   3,578 Comments 0
Favorited by Princess Blay on May 12, 09

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