17 Lebron James & Kobe Bryant Features
In Honor of the Lebron vs. Kobe Puppets
Check out all of the Kobe and LeBron innovations, from college superstar sneaks to baller models.
Implications - While sports and gaming may not be for everyone, prodigal superstar athletes make for lovable pop culture icons who inspire and drive consumption in many industries. These athletes have the whole package from looks to extraordinary talent and highly documented personal lives -- elements that make them extremely marketable for companies looking to up their profiles or catch the tailwind of their influence.