Superstar

From Luxury Livestrong Bracelets to Hip Nike Ads

By: Bianca Bartz - Published: Jul 17, 2009   Updated: Jun 7 2011
Lance Armstrong inspirations have had a huge impact on trends and innovative, and his incredible ability to win the Tour de France 7 times has inspired people the world over to push themselves past what others may deem their limits.

This cluster of Lance Armstrong inspirations ranges from charitable innovations from his Livestrong line to motivational ads for sportswear that leverage his superstar status.

Implications - Despite the technological advancements that have taken place within the last decade, society is not immune to disaster or illness. Having a particular for individuals to look up to is important not only for the morale of society but also for a variety of causes that affect people every day. Companies can capitalize on such individuals by showing support for such individuals and by endorsing a variety of products that benefit them and other individuals experiencing similar things.