Star

From Badass Tween Virals to Celebrity Payback Pranks

By: Joanne Lam - Published: Aug 18, 2010   Updated: Jul 11 2011
If you're a fan of this incredible tween singer, then these featured Justin Bieber crazes will definitely leave you on the edge of your seat.

Having gained much popularity over the course of the year, Justin Bieber has successfully become a tween star through his talents in singing as well as his outgoing personality. Be sure to check out these awesome Justin Bieber crazes and get on the Bieber train!

Implications - One of the most effective ways for a company to generate brand attention and discussion is by featuring advertising that directly references or mocks a celebrity that serves as a cultural touchstone. By showing a fearlessness in attacking pop culture's sacred cows, the company shows it is cutting-edge and stands a good chance of becoming a part of the pop culture discourse.