From Badass Tween Virals to Celebrity Payback Pranks
Having gained much popularity over the course of the year, Justin Bieber has successfully become a tween star through his talents in singing as well as his outgoing personality. Be sure to check out these awesome Justin Bieber crazes and get on the Bieber train!
Implications - One of the most effective ways for a company to generate brand attention and discussion is by featuring advertising that directly references or mocks a celebrity that serves as a cultural touchstone. By showing a fearlessness in attacking pop culture's sacred cows, the company shows it is cutting-edge and stands a good chance of becoming a part of the pop culture discourse.