From Fashionable Brew Branding to Color Spectrum Java Packaging

By: Rebecca Byers - May 22, 2015
From skull-adorned coffee branding that plays up the concept of ritual to vibrant gradient java packaging ranges that stand out on store shelves, there are many ways that coffee roasters and cafes can use differentiate themselves in the burgeoning specialty coffee market.

In creating tactile packaging that is also visually appealing, brands can use sensory marketing to help consumers imagine that the quality of the coffee product itself is as intricate, thoughtful and high quality as the pretty packaged exterior.

In channeling high level themes into java packaging and branding concepts such as ritual, tradition, nostalgia and scientific precision, coffee roasters and cafes are able to align the product with connotations of that theme in the mind of the consumer.