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With the amount of alcoholic retailers on the market, companies are beginning to think outside-the-box when it comes to their packaging, and these inventive beer branding techniques are some great examples of quirky designs meant to attract consumers.

Beer has always been a popular go-to option for those looking to have a drink or two with their buddies, but with so many different options available these days to choose from, designing a clever label and name is something that can make all the difference. From beer companies that have bottles that amazingly light up in the dark to labels that feature pop culture references and comical catch phrases, these inventive techniques aim to target a much more youthful market looking for something more unique and tailored to their tastes.