Internet Mocking, From Photobombing to Photobloging
While it's often a bit on the mean side, there's no denying that Internet mocking makes fun times for others.
Implications - Viral videos not only allow viewers a laugh, but also allows them a sense of unity amongst each other. Consumers are able to all be a part of the inside joke and understand references made. Companies can use viral videos to boost their brand; if they produce one successfully, consumers will constantly be reminded of their image and values.