More retailers are developing creative, interactive vending machines to attract more consumer attention.
No longer the cut-and-dry snack dispensers they once were, vending machines can range from mood sensing to plate smashing. Most of these concepts have quickly become viral like Korea's, which rewards participants with refreshments after they replicate the choreographed dance and London's where the coffee vending machine barks hilarious orders. Some companies have even included social media into these machines, dispensing a 'free' snack in return for a Tweet.
Popular beverage brands like Coca-Cola have reinvented the marketing tactic to incorporate a more consumer involvement. A rising addition includes video game technology that's targeted at younger age groups. While billboards and commercials are still playing a part in branding, interactive marketing campaigns that invite consumer participation are more memorable and tend to spread more quickly.
Stats for 17 Interactive Vending Machines
Trending: Older & Mild
Research: 58,096 clicks in 184 w
Interest: 2.2 minutes
Concept: Interactive Vending Machines
Related: 109 examples / 84 photos
Segment: Neutral, 12-55
Comparison Set: 40 similar articles, including: tweet-enabled treat dispensers, roadside bike fixers, and dancing soda dispensers.
17 Interactive Vending Machines
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By: Elise Ying-Hei Ho - Published: Oct 21, 2012