From Soothing Herbal Sheet Masks to Umbrian Clay Refining Masks

By: Rebecca Byers - Apr 15, 2016
From jawline-sculpting sheets masks to high-tech app-connected beauty masks, these innovative examples of skincare face masks serve to highlight various patterns of opportunity that reflect the concerns of modern consumers, such as the pursuit of wellness through the use of all-natural ingredients.

The Umbrian Clay Mattifying Mask by Fresh is an all-natural refining mask that can also be used as a cleanser. Made with clay sourced from the small Italian town of Nocera Umbra, the Mattifying Mask from Fresh was created by the brand's founders for a friend who suffered from cystic acne.

To kick off 2016 in style, beauty brand Estée Lauder launched the world's first foil-backed sheet mask. The product launched in South Korea first, followed by the rest of the world a month later.