Embrace your tattered jeans, baggy sweaters and tattered accessories! The pulled-together prep look that once reigned supreme from the days of 'Gossip Girl' has fallen by the wayside to make way for some spectacular hobo chic looks.
Implications - The recent recession prompted consumers to shop more affordably at vintage and thrift stores. This caused a surge of grunge and retro fashions in the marketplace which customers appreciate for their comfort and kitsch. Companies striving to appeal to young demographics should design styles that pull inspiration from vintage fashions.