Superstar

From Anime Auto Lube to Hello Kitty Guitars

By: Michael Hines - Published:
These pieces of Hello Kitty cross-branding prove that the cutesy Japanese kitten really is the king, er queen, of cross-branding.

It seems like anything that Hello Kitty touches turns to gold. Who would have thought that a simple cartoon cat had the power to be on an airplane or a pair of shoes? These pieces of Hello Kitty cross-branding show just how iconic the Hello Kitty has become. Click through this cluster if you want to see cross-branding done right. All hail the kitty queen.