From Artful Sugarless Sweets to Guilt-Free Carrot Cakes

By: Vasiliki Marapas - Feb 20, 2015
Being health-conscious doesn't mean that your sweet tooth magically disappears, leaving many consumers on the hunt for healthy indulgences.

In recent years, sugar has become the enemy, and any snack prepared with artificial sweeteners is now a major no-go for wellness-focused shoppers. Brands are searching for alternative methods to ensure their products are not only delicious, but also good for you, opting for natural sweeteners such as agave, cane sugar or, going old-school, fruit juice.

It's not that consumers don't want to enjoy themselves; it's just that they want to do so without experiencing immediate guilt. We already live in a world that's free of trans fats and gluten, and it looks like sugar is the next vice to go!