It's incredible to see just how many Star Wars baked goods there are available, but I'm not complaining. What better way to spend a Saturday night than watch Hans Solo fight Darth Vader while eating a Jedi Cake? For anyone who prefers to play Nintendo for a weekend, these tasty confections have Mario themes too!
Implications - These baked goods take pop culture icons and re-appropriate them to target a broader range of consumers. Companies should consider how familiar cultural elements can be altered to provide a familiar yet marketable commodity.