From Macabre Star Wars Cakes to Edible Video Game Art
It's incredible to see just how many Star Wars baked goods there are available, but I'm not complaining. What better way to spend a Saturday night than watch Hans Solo fight Darth Vader while eating a Jedi Cake? For anyone who prefers to play Nintendo for a weekend, these tasty confections have Mario themes too!
Implications - These baked goods take pop culture icons and re-appropriate them to target a broader range of consumers. Companies should consider how familiar cultural elements can be altered to provide a familiar yet marketable commodity.