In a sense, these models are re-shaping the perception of what's attractive, allowing little girls everywhere to ban their braces in hopes of becoming a gap-toothed model.
Implications - Society today is redefining what it means to be attractive. No longer are people subjected to images of the "perfect" body and face. With many companies becoming responsible by incorporating the faces of everyday people, consumers can relate to the imperfections they'll see more than the photoshopped images in fashion spreads. Honest images will bring brands a lot more consumers who can relate to a brand and feel welcome to be themselves.