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From Car Pool Dating Services to Socially Dedicated Diversions

By: Tiana Reid - Published: • References:
From car pool dating services to socially dedicated diversions that claim to donate to charity with every click, these gamified giving examples will seem, to some, an uneasy approach to social and environmental problems -- to say the least. Essentially, crudely speaking, it melds clicktivism with gaming, while some have a stronger awareness component than others.

Gamification, coined by computer programmer Nick Pelling, is a term used to refers to the idea that humans have a "natural" leaning toward elements that come with games such as competition, rewards and achievement (especially that step-by-step kind you get by reaching levels in video games, for example). As such, these gamified giving examples correspond to a growing use in social entrepreneurship for marketing purposes. Stats for 11 Gamified Giving Examples Trending: Older & Average
Traction: 1,363 clicks in 74 w
Interest: 0.9 minutes
Concept: Gamified Giving Examples
Related: 66 examples / 51 photos
Segment: Neutral, 12-35
Comparison Set: 24 similar articles, including: car pool dating services, ethical decision-making apps, and tree planting initiaves.