Superstar

From Masquerading Food Merchandise to Sliceable Snack Cartons

By: Vasiliki Marapas - Published: • References:
Branding and packaging have the power to transform a product; while fruit packaging innovation doesn't seem like a revolutionary idea on the surface, sometimes a simple idea can go a long way.

For instance, Bigger Harvest designed a packaging concept that combined two foods in one. Though the products being sold were tangerines, the packaging came in an orange net shaped like a carrot. It is this type of fusion and conceptualization that keeps us guessing. Packaging that combines elements of play, whimsy and surprise, as well as excellent design technique, will continue to grab our attention.

Other examples of fruit branding include the Shake It Up smoothie packaging, which keeps the ingredients separate for a more intense flavor. Each carton is an easily stackable fruit-shaped carton, which alludes to its content. Stats for 19 Fruit Packaging Innovations Trending: This Year & Buzzing
Traction: 4,864 clicks in 36 w
Interest: 2.3 minutes
Concept: Fruit Packaging Innovations
Related: 135 examples / 104 photos
Segment: Neutral, 18-55+
Comparison Set: 50 similar articles, including: masquerading food merchandizing, nutrition-focused branding, and vibrant slice branding.