Superstar

From Kiwi Supercars to Apples Getting Funky

By: Michael Hines - Published: Dec 24, 2009   Updated: Jul 27 2011
Fruit fueled innovations are everywhere. Fruit sushi is all the rage right now and banana protectors have never been a sexier accessory for your fruit bowl.

I’m a fan of tangerine tats myself, but to each his or her own. Fruit fueled innovations cant be beaten. I mean, who doesn’t want to feel fruity driving a kiwi supercar?

Implications - Today's consumer is concerned with their holistic health, not just their appearance. That being said, healthier elements like teas, vegetables and fruits are being integrated into the most unconventional areas, as they represent a reversion back to nature. Companies and corporations looking to seem wholesome and healthy in the eyes of consumers would benefit from the use of such imagery.