There's something about these foreboding fashion films that just doesn't sit well. And by "film" of course, I mean some sort of hybrid (or mutant, depending on how you want to look at it) cross between a commercial and a more traditional short.
Fashion, they say, is all about fantasy -- and some fantasy comes with the flip of the coin. There's the danger, the desire and the desire of danger. The shifty eyes, smoke-filled rooms and shadows here work to set a dark mood. Even if that mood isn't the traditional way advertisers and marketers work to sell products, there's just something about it that works. Mystery delights the eyes? Or the credit card.
20 Foreboding Fashion Films
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From Pin Prick Lighting to Digital Graffiti Videos
Published: Apr 30, 2012