From Performance Venues to Virtuous Event Celebrations

By: Tiana Reid - May 15, 2013
When it comes to promotions and marketing, the go-to for small social business start-ups is typically word of mouth, funding and, well, the web, the web, the web, however, nothing makes an impact quite like these festival-using purpose projects.

From social good performance venues to virtuous event celebrations, some of the examples are the kind of the traditional booth-like advertising but part of it is about getting people together in one place, like the A Good Week event, which was essentially a week-long (that's obvious) social innovation festival that included bike activities, cash-flow modeling workshops and also online smallholder farm-led initiatives. Festival-using purpose projects take the story offline and bring in what they can when they can in a communal and usually supportive space.