From Senior-Focused Ad Campaigns to Tech-Themed Smart Toys

By: Jana Pijak - Feb 22, 2015
These February 2015 life-stages trends range from senior-focused ad campaigns to tech-themed smart toys. When looking at the month's marketing strategies, its standout ideas include food and beverage ads that target boomer and senior demographics. While millennials remain an important target for a majority of brands, others are shifting their focus and are marketing to an older and more established group that is no longer being overlooked.

When examining the month's kid-focused products, tech-infused and smart toys come to mind. Today's youth is becoming exposed to technology at a young age, making toy manufacturers re-consider the traditional design of their products. This cultural shift has resulted in the popularity of robotic, remote-controlled and programmable smart toys and kid-centric tech like educational tablets and other learning tools.