The conventional format of advertising, particularly in the fashion world, has always been billboard ads and magazine ads, but these days, fashion films are taking over our TV screens and the Internet. These new media ventures are gaining popularity for good reason. Rather than fashion brands and designers advertising a new product through one single image, a video is now a great way to get the message of a product across in a more direct and thoroughly entertaining way.
Many of these films are presented as movie trailers, pulling viewers in and capturing their attention in a way that traditional advertisements are not always able to. Often filmed by world-famous directors, fashion films are a relatively new method of advertising that are constantly growing in popularity.
From psychedelic fashions to sultry fragrance launch videos, fashion films are a fantastic way to find out about your favorite new products and collections.
Stats for 19 Fabulous Fashion Films
Trending: Older & Average
Research: 3,235 clicks in 252 w
Interest: 2 minutes
Concept: Fashion Films
Related: 181 examples / 139 photos
Segment: Females, 12-55
Comparison Set: 66 similar articles, including: sensual fashion films, dubstep fashion films, and tropical fashion films.
19 Fabulous Fashion Films
More Stats +/-
Dubstep Fashion Films
Sensual Fashion Films
Tropical Fashion Films
Futuristic Fashion Films
Culinary Fashion Films
From Punk to Preppy, Fashion Films are Taking Over the Advertising World
By: Souzan Michael - Published: Jul 28, 2011