Mocking Other People's Mistakes Through Photoblogs and Microsites
The assortment of fail sites that are available is mind-blowing. From People of Wal-Mart to Damn You Auto Correct, here are some of the funniest fail blogs out there:for now.
Implications - Consumers in general, and youth consumers specifically, are compelled by a type of humor that borders on schadenfreude. In part, this type of humor is attractive because it asserts the consumers own ego through the process of mocking other people. Companies should create strategic marketing campaigns with fallible characters to appeal to this demographic.