There's no doubt that in the world of social media, there is one giant that has ruled the domain, and these are examples of the best Facebook marketing campaigns.

Many companies can learn a lot from Facebook; they have single-handedly controlled one of the biggest features of the Millennial movement, and they have managed to stay relevant. Creator Mark Zuckerberg has been able to keep his brand important by their use of different multimedia campaigns.

Whether it be changing with the times and allowing embedded posts, or working in conjunction with other companies to try and bring the internet to those who don’t have it, Facebook is always in the news.

The social media giant’s capability to change techniques have been the reason their campaigns have been so successful. Its ability to adapt is also important. Different genres can learn from Facebook marketing campaigns; by diversifying and participating in philanthropic movements, Facebook will be a leader for years to come.