As merchandisers attempt to entice people into brick-and-mortar stores in an age when they are faced with continually convenient online shopping options, brands have begun to develop retail concepts that merge the experience of dining and entertainment in order to add multiple layers to every visit.
By hybridizing services, reimagining the dining experience and adding in convenient bonus services that save consumers time and money, brands serve to enhance the overall value of the experience. By combining services and adding in wholly entertaining elements, brands and merchandisers can expand the consumer understanding for what it is a brand offers.
Similarly, this shift toward entertainment-focused, multifaceted dining experience speaks to the consumer interest in patronizing experiential that translate into a status story they can later share with friends and family.
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