Everything and anything may one day come in cardboard packaging if all of these examples of cardboard branding are any indication of the substance's popularity. Companies have recently been turning to cardboard for several reasons. The main reason is that it helps them go green easily. Cardboard is recyclable after all and the same sheet can be used dozens of times in a variety of ways.
Another reason why cardboard branding has become so popular is that it is an outlet for creativity. Any sheet of cardboard can instantly become a low-cost canvas, a feature that has led to some pretty artful and creative cardboard boxes. I'm not normally a betting man, but I'd be willing to wager that all of these awesome examples of cardboard branding are just the beginning of the cardboard renaissance. The dark days are nearly over.
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From Boxed Video Games to Fruity Prophylactic Branding
Published: Nov 28, 2011