Using mobsters for alcohol branding is one example of how a business cleverly capitalizes on the success of these films. Because the trilogy is so etched in the minds of the public, it's hard for an individual not to notice an image of the famous Godfather or Al Pacino. These epic Godfather finds will make anyone want to revisit the famous films!
Implications - With many consumers being inundated with a variety of advertising techniques, companies would be wise to use marketing tactics that capitalize on the familiarity of pop culture icons. Customers will be drawn to this familiarity and be more likely to connect with the product.