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From Glow in the Dark Elastic Bands to Elastic Business Cards

By: Brian G Randles - Published:   Updated: Mar 23 2011 • References:
The range of elastic products stretches way past rubber bands. Thanks to the expanding minds of innovators across the world, we have elastic bookshelves, suitcases and even elastic business cards. I imagine Stretch Armstrong has all three.

From glow in the dark elastic bands to elastic bookshelves, check out the 20 elastic innovations.

Implications - It is perfectly logical that something as versatile, handy and user-friendly as an elastic band will find itself being applied to more purposes than binding things together. With that in mind, companies and designers are quickly discovering that there is a whole lot more to rubber band technology than meets the eye. On top of being useful, rubber is also a really cost-effective material. It's win-win! Stats for 20 Elastic Innovations Trending: Older & Mild
Traction: 10,263 clicks in 276 w
Interest: 4.2 minutes
Concept: 20 Elastic Innovations
Related: 116 examples / 89 photos
Segment: Neutral, 18-35
Comparison Set: 42 similar articles, including: sock sandals, elastic business cards, and bookshelf adjusts shape to contents.