From Glow in the Dark Elastic Bands to Elastic Business Cards

By: Brian G Randles - Published: Dec 13, 2009   Updated: Mar 23 2011
The range of elastic products stretches way past rubber bands. Thanks to the expanding minds of innovators across the world, we have elastic bookshelves, suitcases and even elastic business cards. I imagine Stretch Armstrong has all three.

From glow in the dark elastic bands to elastic bookshelves, check out the 20 elastic innovations.

Implications - It is perfectly logical that something as versatile, handy and user-friendly as an elastic band will find itself being applied to more purposes than binding things together. With that in mind, companies and designers are quickly discovering that there is a whole lot more to rubber band technology than meets the eye. On top of being useful, rubber is also a really cost-effective material. It's win-win! Stats for 20 Elastic Innovations Trending: Older & Mild
Research: 10,955 clicks in 336 w
Interest: 3.8 minutes
Concept: 20 Elastic Innovations
Related: 116 examples / 89 photos
Segment: Neutral, 18-35
Comparison Set: 42 similar articles, including: sock sandals, elastic business cards, and bookshelf adjusts shape to contents.