From Impulse Shopping Apps to Instantly Shoppable Ads

By: Vasiliki Marapas - Jan 14, 2015
As of late, mobile usage is king! E-commerce shopping is more popular than ever, with everyone from virtually unknown labels to fashion giants adapting to the mobile platform. With so many companies offering online shopping solutions, how are brands supposed to stand out?

The emphasis here is on providing a quality customer experience. Many brands are incorporating consultations, personal shoppers and live chats into their e-commerce platforms, offering shoppers advice and expertise. If brands have a storefront in conjunction with their mobile app, they seek to reconcile their online presence and physical location with tech-integrated flagship stores and the like.

E-commerce is a great way to cultivate a long-time relationship with consumers, transforming a promotional offer into brand loyalty.