From Mythical Owl Branding to Perforated Wine Packaging

By: Jamie Danielle Munro - Published: May 24, 2014
These distinct wine branding tactics have earned these booze labels all of the sales they deserve. Sometimes, all it takes is a stand-out branding tactic to turn the average bottle of wine into a household name.

Many graphic designers have become quite creative with wine branding designs, experimenting with the shape of the bottle and the types of illustrations they choose to show on the front. Some are quite morbid going with a death motif, whereas others are more subtle, showing perforated punches in the outside facade of the label. The great part here is the diversity of all of these branding designs, demonstrating that there's no limit in terms of what can be done when tasked with coming up with a company's packaging.