As online shopping continues to grow in popularity, retailers are offering special Cyber Monday deals by the hour. Just like the door-busting sales offered on Black Friday, these savings are good only at certain times of the day.

CyberMonday.com has wisely mapped out the prime hours for Cyber Monday deals. According to their chart, from 7-8 AM EST, the place to shop is KBToys.com. Next up is Overstock.com. The action continues until 10 PM EST, where Lands’ End is said to be the best online retailer to end your shopping day.

Tracking Cyber Monday deals takes holiday shopping to a new level of obsession. The best part about Cyber Monday used to be the freedom to shop at one’s leisure, browsing sales that were good throughout the duration of the day. With the advent of hour-by-hour Cyber Monday deals, however, it looks like this era of freedom has come to a close.