There are plenty of examples of customers who like to lead their own DIY projects, but there are also a number of companies offering customized products to bring that extra something special to an off-the shelf item at the time of purchase.

Oliver Sweeney and Levi’s are two prime examples of brands that are doing this by hosting workshops where people can purchase a plain pair of shoes or a jean jacket and have them instantly embellished with details by renowned artist. The allure of having a completely custom branded item makes these events all the more exclusive for the short time these services are offered.

These kinds of product customizations are ideal for brands, since they don’t have to go out of the way to offer anything outside of its current product assortment.