Sweets and pastry producers have long used friendly characters and vibrant colors for their confectionery branding. However, branding experts have stepped the packaging up a notch in an effort differentiate in a crowded market. Designers and marketers have come with distinct and striking packaging designs to attract consumers. This list contains strange and quirky examples of attention-grabbing packaging.
With the aim of going one step further with eye-catching colors and friendly designs, many products are employing exaggerated caricatures to brand themselves. Products like bear-faced candy branding uses an entire box as a minimalist representation of a cute bear.
Another strategy for standing out includes uniquely shaped packaging. Things like stovetop-inspired cookie boxes work to surprise and delight consumers by being strange and relevant. Other packaging like the furlable flap wrappers integrate functionality and convenience into their peculiar designs.
42 Peculiar Confectionery Branding Examples
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From Inner Beauty Branding to Furlable Flap Wrappers
Published: Jul 27, 2013