From Sensitive Toy Campaigns to Hidden Kitty Litters
Clay is a very malleable material that allows you to have an extra sense of freedom with all your quirky ideas. These clay creations are used in advertisements, art collections, technology and home decor.
Implications - There has been a focus on realism across the art and entertainment industries in recent years. Through using materials that allow a product to be made more real and lifelike, businesses can appeal to this consumer fixation with reality.