Since kids often go shopping with their parents, whether it be to the mall or grocery store, companies are specifically creating child-targeted packaging to entice children to ask their parents for the products.
For example, for young girls who love One Direction, nail polish with the band members' faces on them are sure to convince a tween to buy this brand over any other. Further, if a child were to see their favorite cereal on a non-cereal product, it would definitely spark curiosity to at least see what is being sold.
A simple yet effective way many brands successfully make child-targeted packaging is by including a cute animal somewhere on the box.
17 Examples of Child-Targeted Food Packaging
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Blabbermouth Biscuit Branding
Animated Bovine Branding
Pictorial Popsicle Packaging
Personified Peanut Branding
Anime Fast Food Packaging
From Cute Cartooned Beverages to Flavored Milks
By: Nicole Ballantyne-Choo - Published: Oct 27, 2013