Tired of those cheap rubber iPhone 3G cases? You paid $200 for your phone and you're hiding it essentially in a thick piece of rubber.

Look no further than ION. They have created some of the most elegant-looking iPhone cases. Combining leather or suede with carbon fiber, these cases are fit for iPhone users who have an affinity for style and are serious about protecting their mobile phone investment.

Implications - In today's society, there is a growing demand among consumers for products with qualities and characteristics that are reflective of modern design. Businesses that focus on offering innovative architecture and urban meccas will likely benefit in large ways. Consumers will be drawn to those products that offer a sophisticated aesthetic.