14 LA Lakers Innovations
In Celebration of the Lakers Parade, Everything Purple and Yellow
Implications - When a team is successful, its value sky rockets which in turn, inspires many brands to incorporate the franchise's image onto their product. This allows the fans to show their loyalty in any way they can, whether it's through outfits or accessories. Sports branding is profitable because even if the team does badly, the logos are still instantly recognizable demonstrating the power it has over consumers.