Implications - When a team is successful, its value sky rockets which in turn, inspires many brands to incorporate the franchise's image onto their product. This allows the fans to show their loyalty in any way they can, whether it's through outfits or accessories. Sports branding is profitable because even if the team does badly, the logos are still instantly recognizable demonstrating the power it has over consumers.
14 LA Lakers Innovations
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In Celebration of the Lakers Parade, Everything Purple and Yellow
By: Vittoria Natarelli - Published: Jun 21, 2010 Updated: May 27 2011
In celebration of the Lakers Parade, this cluster covers everything from male actor makeouts at Lakers' games to Kobe Bryant moments. You can take a look to get pumped for the fantastic fun or to stock up on some facts that your basketball-loving friends may not know. Either way, have fun checking out the LA Lakers innovations we have to offer.