From Rejuvenating Festival Stations to Enchanting Garden Pop-Ups

By: Rebecca Byers - Jan 20, 2016
As immersive brand pop-ups increase in frequency and size, new takes on classic event concepts are emerging to the delight of consumers. From tranquil gin pop-ups in botanic gardens to customer appreciation yoga events in-store, brands are targeting overworked, busy consumers by providing them with unexpected moments of delight.

Often popping up in places where consumers would find themselves during their daily routine, these brand activations serve as a great opportunity for product education and face-to-face interaction with individuals.

A great example of this is the relaxation-focused station Zappos hosted recently at Wanderlust Festival. The yoga-themed 'Escape' booth provided a space to practice yoga, get their hair done, visit the apothecary bar or rejuvenate while enjoying some healthy juice.