These examples of bizarrely scientific skivvies highlight the way in which technology is making its way into consumer's lives in very intimate ways.
From pieces concerned with the health concerns of wearers to others that seek to find a suitable companion, there's no telling what direction underthings might continue to go toward. Whether these innovations are necessary or not is completely debatable, but the comedic and preventative nature of some of these skivvies makes them worthwhile, at least as design concepts.
It's clear that consumers these days expect much more from products, including items that they use daily, so it's no surprise that even the underwear industry has undergone some fairly scientific revamps over the years.
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From Heart-Healthy Underwear to High-Tech Comic Book Boxers
Published: Jul 16, 2012