From Wallpaper-Inspired Nails to Plaited Hair Headbands

By: Courtney Scharf - Published: Jun 5, 2012
Lauren Conrad's popularity has spawned the savvy businesswoman a ton of success, and these 'Beauty Department' DIYs are a testament to her ability to churn out useful beauty-conscious content.

From nail trends to colored hair tips, The Beauty Department is a must-visit site for any girly-girl. Featuring the most cutting-edge and creative tutorials out there, the DIYs from this site are often extremely clear-cut and easy to follow. The articles featured on the site often allow readers less expensive and more attainable versions of beauty trends, creating an extremely grateful audience.

Though the site is fairly new, TBD has generated an impressive following and is one of the many ways in which Conrad keeps her brand relevant. Stats for 10 'Beauty Department' DIYs Trending: Older & Buzzing
Research: 10,285 clicks in 206 w
Interest: 2.3 minutes
Concept: Beauty Department Diys
Related: 53 examples / 41 photos
Segment: Females, 12-55
Comparison Set: 20 similar articles, including: diy nail tape, wallpaper-inspired nails, and diy highlighter-hued tresses.