From Age-Defying Commercials to Wholesome Snack Branding

By: Jordy E  - Aug 6, 2015
Authentic marketing innovations are dominating advertising teams who are aiming to develop lasting connections with young audiences. In direct contrast to over the top, surreal advertising, contemporary campaigns are taking note of a youthful preference for traditional, straightforward messaging.

Age-defying commercials and wholesome snack branding exemplify the current pull towards truthful, down to earth promotions. This comes in at a time when technology enables excessive publicity, yet, members of the Gen Y and Gen Z generations are exhibiting an interest in realness as opposed to misleading or highly polished endorsements.

Given the many ways to apply authenticity, brands are incorporating the emerging concept within campaigns, commercials and physical materials, all of which are contributing to this emerging niche.