From Fruity Sneaker DIYs to Co-Branded Motorcycle Boots

By: Jana Pijak - Aug 30, 2015
These August 2015 shoes range from fruity DIY sneakers to co-branded motorcycle boots that target a demographic with niche interests. While Blundstone and Ducati's signature boot collection appeals to motorcycle enthusiasts, lifestyle blog Bespoke Bride gives budget-conscious consumers a chance to revamp their favorite sneakers with some inexpensive materials like masking tape and paint.

In addition to DIY shoe projects an co-branded boot collections, these August 2015 shoes also include fashion-forward sneaker lines that blend aesthetics with performance. When looking at the month's shoe marketing examples, a focus on female empowerment -- illustrated with female athlete models -- and charitable initiatives is present.

In addition to shoe campaigns that celebrate girl power, the month's other marketing examples encourage equality -- M4D3's social sneaker collection raises money for LGBTQ youth.