The Asian target market is extremely vast. While being appealing on a global scale is important to companies, honing in on one particular demographic can provide successful results.
To appeal to an Asian demographic, many American companies are switching their focus and including cultural elements in their campaigns. By doing this, they hope they will be seen as an inclusive business that will generate popularity worldwide. For example, Domino's Pizza created Hatsune Miku, which is an Anime app that helps you order your pizza. Next, to promote Windows 8 Microsoft took an interesting approach to prove their system is fast and beautiful. The ad features Asian women struggling to put makeup on perfectly in less than ten seconds. The woman using Microsoft 8 was successful.
On the opposing end, Asian companies are also appealing to the Hollywood lifestyle to expand their target audience to more than just Asians. Chinese car company BAIC Motor Corporation featured Nicholas Cage driving one of their cars in a fast-paced action packed commercial.
Stats for 10 Asian-Targeted Campaigns
Trending: Older & Mild
Research: 7,897 clicks in 139 w
Interest: 1.6 minutes
Concept: Asian Target Market
Related: 75 examples / 58 photos
Segment: Neutral, 18-35
Comparison Set: 28 similar articles, including: chinese calendar car ads, accessorized bottle branding, and promotions with cultural stereotypes.
10 Asian-Targeted Campaigns
More Stats +/-
Accessorized Bottle Branding
Chinese Calendar Car Ads
Promotions with Cultural Stereotypes
Asian Star Luxury Endorsements
Pizza-Ordering Anime Apps
From Star Struck Car Ads to Cheese Shooting Superheroes
By: Nicole Ballantyne-Choo - Published: Sep 25, 2013