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Top 100 Cosmetics Trends in April

From Upcycled Fruit Skincare to Undetectable Body Sunscreens

— April 22, 2023 — Fashion
The April 2023 cosmetics round-up features products that are sustainable, nourishing, and ethical.

My Skin Feels, for instance, repurposes olive oil, ketchup, and mandarin juice as skincare formulas that are antioxidant-rich and impactful. Elsewhere, brands like Viori curb plastic waste by creating beauty and haircare products in solid format, eliminating the need for additional packaging.

Lush also stands out in the April 2023 cosmetics round-up with its Land Defenders, Water Protectors campaign. Launched in partnership with Indigenous Peoples Rights International (IPRI) and The Blue Planet Project (BPP), the initiative is educational about the climate crisis and features a limited-edition Guardian of the Forest Bath Bomb. 100% of the purchase goes toward supporting Indigenous communities and activism.
8.3
Score
Popularity
Activity
Freshness
99
Soothing Lip Relief Formulas
Soothing Lip Relief Formulas
Burt's Bees Rescue Lip Relief is Perfect for the Winter Months
<
98
Skin-Identical Nourishing Moisturizers
Skin-Identical Nourishing Moisturizers
The Ordinary's Moisturizer Targets Dryness in Three Ways
<
97
Sake-Infused Skincare
Sake-Infused Skincare
Boscia's Sake Water Treatment Supports Skin Barrier Function
<
96
Double Cleansing Products
Double Cleansing Products
The White Ichigo Organic Tech-Cleansing and Make-Up Remover is Unique
<
95
Accessible Clean Beauty Platforms
Accessible Clean Beauty Platforms
Clean Beauty at Walmart Features More Than 900 Products
<
94
Spring-Themed Manicure Kits
Spring-Themed Manicure Kits
The LoveShackFancy x imPRESS Press-On Manicure Collection is Charming
<
93
Daily Skin Detox Masks
Daily Skin Detox Masks
EVER Skincare Boasts the Multi-Functional Purify Deep Clean Detox Mask
<
92
Oxygen-Infused Skincare Lines
Oxygen-Infused Skincare Lines
Element Eight Uses Oxygen in Its Formulation
<
91
Smoothing Moisture-Rich Serums
Smoothing Moisture-Rich Serums
Lather's Mega Moisture Magnet is Formulated to Target Dehydration
<
90
Elegantly Packaged Perfume Fragrances
Elegantly Packaged Perfume Fragrances
Commodity Boasts the Velvet Expressive Perfume on Scentbird
<
89
Olive Oil Cleansing Balms
Olive Oil Cleansing Balms
Futurna Skin's Cielo Puro Cleansing Oil Balm Simplifies Double Cleansing
<
88
All-in-One Self-Tanning Sets
All-in-One Self-Tanning Sets
The St. Moriz Ready to Glow Set is Exclusively at Ulta
<
87
Fruit-Forward Skincare
Fruit-Forward Skincare
Fruit Works' Products are Cruely-Free, Vegan and 91% Naturally Derived
<
86
Low-Cost Self-Care Products
Low-Cost Self-Care Products
Kōze Place from Maesa is Arriving Exclusively at Dollar General
<
85
Personalized Body Washes
Personalized Body Washes
The AURA Body Wash Supports an Elevated Shower Experience
<
84
Restorative Beauty Sets
Restorative Beauty Sets
Vieve's Leaves Boasts Restorative Serums & Rejuvenating Facial Fusion
<
83
Pre-Bonded Adhesive Lashes
Pre-Bonded Adhesive Lashes
The KISS ImPress Press-On Falsies Don't Require Glue
<
82
Summer-Ready Shimmering Mists
Summer-Ready Shimmering Mists
That’so Debuted the ESSENCE Shimmering Mist in Time for Summer
<
81
Model-Backed Travel Skincare
Model-Backed Travel Skincare
Madison Headrick Launches a Beauty Brand for Frequent Travelers
<
80
Fermented Haircare Products
Fermented Haircare Products
These FaceTory Hair and Scalp Masks Come in Three Options
<
79
Detoxing Dandruff Shampoos
Detoxing Dandruff Shampoos
Hims Dandruff Detox Shampoo Supports Scalp Health
<
78
Deep Wrinkle Skincare Treatments
Deep Wrinkle Skincare Treatments
The Murad Retinal ReSculpt Overnight Treatment is Effective
<
77
Actress Haircare Partnerships
Actress Haircare Partnerships
Garnier Nutrisse Introduced Drew Barrymore as its New Ambassador
<
76
Undetectable Body Sunscreens
Undetectable Body Sunscreens
Supergoop! Unseen Sunscreen Body Protects All Skin Below the Neck
<
75
Breathable Longwear Foundations
Breathable Longwear Foundations
The Gucci Éternité de Beauté Foundation is Infused with Black Rose
<
74
Inclusive Cosmetic Palettes
Inclusive Cosmetic Palettes
Milani Cosmetics Launches the All-Inclusive Eye, Cheek & Face Palette
<
73
Reparative Body Wash Products
Reparative Body Wash Products
Dove Men+Care Advanced Care Face + Body Cleansing Supports Skin
<
72
Flower Cryoextract Skincare
Flower Cryoextract Skincare
Clarins Precious Shares the Benefits of the Rare Moonlight Flower
<
71
Award-Winning Haircare Brands
Award-Winning Haircare Brands
Viori Was Just Named One of Beautytap’s Top 10 Brands
<
70
Four-Minute Facial Masks
Four-Minute Facial Masks
KNOW Beauty's Glacial Bay Clay Mask is Mineral-Rich & Detoxifying
<
69
Seductive Berry-Forward Perfumes
Seductive Berry-Forward Perfumes
Get a Room & Order Champagne by Confessions of a Rebel is Sultry
<
68
Leave-On Liquid Exfoliators
Leave-On Liquid Exfoliators
Alpyn Beauty's Pore Perfecting Liquid Reveals Clearer, Brighter Skin
<
67
pH-Balancing Acne Systems
pH-Balancing Acne Systems
pH-In Combats Blemishes in a Healthy, Three-Step Way
<
66
Skin-Caring Vegan Supplements
Skin-Caring Vegan Supplements
Clear Within's Vegan Nutricosmetic Supports Clear Skin from Within
<
65
Super-Hydrating Sunscreens
Super-Hydrating Sunscreens
The Polyglutamic Acid Dewy Sunscreen Delivers Hydrating Benefits
<
64
Barrier Care Sunscreens
Barrier Care Sunscreens
Byoma's Moisturizing Gel-Cream SPF 30 is Protective, Hydrating & Plumping
<
63
Effective Men's Haircare Lines
Effective Men's Haircare Lines
Black Wolf Nation Boasts Good Ingredients and Reasonable Prices
<
62
Plant-Based Sports Recovery Cosmetics
Plant-Based Sports Recovery Cosmetics
Level Select OTC Offers Holistic Alternatives for Consumers
<
61
Disney Lifestyle Capsules
Disney Lifestyle Capsules
Laline Celebrates 100 Years of Disney with New Limited Edition Capsule
<
60
Rejuvenating Lab-Developed Eye Creams
Rejuvenating Lab-Developed Eye Creams
FILORGA's Time-Filler Eyes 5XP Formula Targets Aging Effects
<
59
Botanically Enhanced Anti-Aging Pearls
Botanically Enhanced Anti-Aging Pearls
Yves Rocher Has Launched the Illuminating Cure
<
58
Biomimetic Body Oils
Biomimetic Body Oils
Saltair's Santal Bloom Nourishing Body Oil Features Skin-Like Plant Actives
<
57
Microbiome Skincare Lines
Microbiome Skincare Lines
Back to Earth Skin Spotlights Its Mineral Microbiome Clay Complex™
<
56
Weightless Blurring Foundations
Weightless Blurring Foundations
This Laura Mercier Foundation is Like a Skin Tint Hybrid
<
55
Experimental Natural Skincare Collections
Experimental Natural Skincare Collections
Haeckels' "Lab" Collection
<
54
Clean Biomimetic Skincare
Clean Biomimetic Skincare
Lontreau Makes Skincare for People on the Move
<
53
Skin-Nourishing Concealers
Skin-Nourishing Concealers
Alleyoop's Game Face Second Skin Concealer is a Skincare-Makeup Hybrid
<
52
Nourishing Rose Lip Care
Nourishing Rose Lip Care
The NUXE Hydrating Lip Balm in Very Rose is Luxuriously Scented
<
51
Marshmallow-Inspired Nail Polishes
Marshmallow-Inspired Nail Polishes
Sally Hansen Insta-Dri X PEEPS Has a Sugar Texture
<
50
Miniature Luxury Beauty Products
Miniature Luxury Beauty Products
clé de peau Boasts a Special Range of Travel-Sized Formulas
<
49
Adaptive Gender-Neutral Antiperspirants
Adaptive Gender-Neutral Antiperspirants
Unlimited by Degree Features SmartAdapt Technology
<
48
Beautifying Chest Masks
Beautifying Chest Masks
Lapcos' Hydra Collagen Chest Mask Focuses on Untapped Markets
<
47
Makeup Artist-Backed Beauty Brands
Makeup Artist-Backed Beauty Brands
Fara Homidi Officially Launches Her Eponymous Makeup Brand
<
46
Indigenous Community-Supporting Campaigns
Indigenous Community-Supporting Campaigns
Lush Debuts Land Defenders, Water Protectors
<
45
Coined-Sized Expanding Makeup Wipes
Coined-Sized Expanding Makeup Wipes
The Skin Sheet Offers Cleansing Coins for Easy Makeup Removal
<
44
Plastic-Free Serum Sticks
Plastic-Free Serum Sticks
Spinster Sisters Co.'s Face Serum Stick Hydrates on the Go
<
43
Firming Overnight Skincare
Firming Overnight Skincare
Retinal Night is a Powerful Addition to a Skin Cycling Routine
<
42
Diamond-Shaped Lipstick Bullets
Diamond-Shaped Lipstick Bullets
The Annabelle Edge Lipstick Comes in 12 Striking Colorways
<
41
Strawberry Serum-Primers
Strawberry Serum-Primers
The Strawberry BHA Pore-Smooth Blur Drops are an All-in-One Treatment
<
40
Science-Based Skincare Pop-Ups
Science-Based Skincare Pop-Ups
RéVive's Pop-Up Series Educates Consumers on Bio-Renewal Technology
<
39
Biotech-Based Skincare Systems
Biotech-Based Skincare Systems
iuno's Personalized Skincare System Starts with a Finger Prick Test
<
38
Ranch-Scented Soaps
Ranch-Scented Soaps
Bathe in Ranch is a Limited-Edition Soap Bar for National Ranch Day
<
37
Aromatically Enhanced Body Washes
Aromatically Enhanced Body Washes
These New Caress Body Wash Products Come in There Scents
<
36
Refillable Canned Body Care
Refillable Canned Body Care
KANKAN and Morrama Launch a Refillable Dispenser Range
<
35
Advanced Anti-Wrinkle Serums
Advanced Anti-Wrinkle Serums
NIVEA's New Q10 Anti-Wrinkle Specialist Targeted Wrinkle Filler
<
34
Sensitive Skin Analyzers
Sensitive Skin Analyzers
Cetaphil AI Skin Analysis Offers a Skin Score & Recommendations
<
33
Luxurious UV-Protective Duos
Luxurious UV-Protective Duos
clé de peau's UV Protective Cream and Lip Treatment are Nourishing
<
32
Nourishing Gen Z Skincare
Nourishing Gen Z Skincare
'Nutritious' is a New Collection from Estée Lauder
<
31
CGI Beauty Avatars
CGI Beauty Avatars
A New Maybelline Mascara is Being Launched by the Brand's First Avatar
<
30
Chemical-Reducing Tap Water Devices
Chemical-Reducing Tap Water Devices
Filterbaby Was Designed to Improve Skin Health
<
29
Gold Foil Face Masks
Gold Foil Face Masks
Lapcos' 24K Gold Foil Premium Face Mask is Luxurious
<
28
Wash-Off Body Creams
Wash-Off Body Creams
Chillhouse's Alt Milk Bathing Cream Can Be Used Three Ways on Wet & Damp Skin
<
27
Water Paper-Scented Perfumes
Water Paper-Scented Perfumes
diptyque's New Fragrance Mimics the Smell of Ink on Paper
<
26
Anti-Chafe Intimate Razors
Anti-Chafe Intimate Razors
The Gillette Intimate Pubic Hair Trimmer Reduces Irritation
<
25
Moisture Barrier Sheet Masks
Moisture Barrier Sheet Masks
Loops' Dream Sleep Hydrogel Face Mask Simplifies "Slugging"
<
24
Indulgent Pistachio Fragrances
Indulgent Pistachio Fragrances
Kayali Yum Pistachio Gelato Has Cotton Candy & Marshmallow Notes
<
23
Full-Body Deodorant Creams
Full-Body Deodorant Creams
The Sweet Citrus Cream Deodorant Rubs in Like a Lotion
<
22
Brightening Skincare Sticks
Brightening Skincare Sticks
OleHenriksen's Banana Bright+ Vitamin CC Sticks are Color-Correcting
<
21
AI-Powered Beauty Filters
AI-Powered Beauty Filters
The TikTok Bold Glamour Beauty Filter Uses Machine-Learning
<
20
Anti-Filter Beauty Campaigns
Anti-Filter Beauty Campaigns
Dove is Inviting Social Media Users to Fight Digital Distortion
<
19
Reusable Plastic-Free Deodorants
Reusable Plastic-Free Deodorants
'Lifelong Deodorant' is Refillable and Washable
<
18
In-Store Fragrance Finders
In-Store Fragrance Finders
YSL Beauté's Scent-Sation Uses Neuroscience to Personalize Fragrance
<
17
Complete Anti-Aging Eye Treatments
Complete Anti-Aging Eye Treatments
U Beauty's Return Eye Concentrate Targets Imbalances and Stress
<
16
Science-Backed Body Care Sets
Science-Backed Body Care Sets
Fig. 1's Body Care Trio Consists of Clinically Proven Products
<
15
Affordable Luxury Fragrances
Affordable Luxury Fragrances
Fine'ry is Redefining the Fine Fragrances Category at Target
<
14
Green Tea Beauty Collections
Green Tea Beauty Collections
Innisfree Just Released Its Green Tea Seed Collection
<
13
Refreshing Men's Body Care Lines
Refreshing Men's Body Care Lines
These Marlowe Skincare Products Feature Fresh Spring Scents
<
12
Mix-and-Match Makeup Brushes
Mix-and-Match Makeup Brushes
GoBrush's Parts Can Be Customized & Separated for Recycling
<
11
Holistic K-Beauty Skincare
Holistic K-Beauty Skincare
C'ENCIA Combines Three Types of Patented Peptides
<
10
Gen Z Deodorants
Gen Z Deodorants
Miles' Clean Deodorants Help Tweens & Teens Neutralize Odors
<
9
Pore-Blurring Setting Sprays
Pore-Blurring Setting Sprays
Milk Makeup's Pore Eclipse Matte Setting Spray Uses Lentil Extract
<
8
Upcycled Fruit Skincare
Upcycled Fruit Skincare
'My Skin Feels' Repurposes Olive Oil, Ketchup & Mandarin Juice Waste
<
7
Warm Romantic Perfumes
Warm Romantic Perfumes
Eau d'Italie's Mystic Sunset Eau De Parfum Spray is Inspired by Positano
<
6
Renewing Skincare Bundles
Renewing Skincare Bundles
BAO Laboratory Launches a New Anti-Wrinkle and Firming Beauty Set
<
5
Zero-Waste Vegan Cosmetics
Zero-Waste Vegan Cosmetics
Siita's Biodegradable Plastic Containers Turn Into Organic Compost
<
4
Nourishing Oleo-Infusion Serums
Nourishing Oleo-Infusion Serums
Yves Rocher Expands Its Riche Crème Line with a New Serum
<
3
Fruity Feminine Fragrances
Fruity Feminine Fragrances
Victorinox Launches Three New Scents Under its Heritage For Her Line
<
2
Skincare Refill Pods
Skincare Refill Pods
Drunk Elephant Has Launched Refill Pods for Two of Its Best-Sellers
<
1
Long-Lasting Satin Lipsticks
Long-Lasting Satin Lipsticks
Elf Cosmetics Launches the O Face Satin Lipstick Shades
<