From Technicolored Sneaker Lines to Artistic Stiletto Heels

By: Jana Pijak - Apr 25, 2015
These April 2015 shoe products range from botanical sneaker lines to artistic stilettos that draw inspiration from nature. While comfort and minimalism ruled the fashion industry in past seasons, brands' focus on customization and artful aesthetics has been a driving factor behind this month's most popular footwear products.

Inspired by convergence, a business pattern discussed in Jeremy Gutsche's New York Times Bestseller 'Better and Faster: The Proven Path to Unstoppable Ideas', brands are blending aesthetics with function when it comes to these April 2015 shoe products.

An increased focus on co-branding, customization and technology has made retailers more aware of their demographic's needs. This is illustrated through 3D-printed shoe lines and e-shops that allow consumers to customize the look of their dream shoe. Moreover, brands are niche collections that will appeal to specific demographics like the non-traditional bride, the marathon runner or even the sporty tattoo artist.