From Two-Sided Payment Systems to Cashback Shopping Platforms

By: Laura McQuarrie - Apr 25, 2015
Many of the top April 2015 retail ideas were developed to simplify and streamline existing in-store systems, apps, processes and incentives to bring ease to staff tasks and customer experiences.

As introduced in the New York Times bestseller Better and Faster by Trend Hunter CEO Jeremy Gutsche, this is a pattern that's best identified as reduction. Reduction is described as a focus on a specific idea, which can easily be seen in business models that deal with specialization, crowdsourcing, subscription services or localization.

One example that embodies the principles of reduction is the London Larsson & Jennings shop that sells only upscale timepieces. As well as honing in on a particular product, the store also embraces the simplicity and purity of a minimalist interior design.