From Virtual Vino Pop-Ups to 8-Hour Coffee Brewers

By: Vasiliki Marapas - Apr 25, 2015
Beyond the packaging and branding of individual products, the top April 2015 drinking trends focused on unique and interesting alcohol displays.

Having an eye-catching bottle or can is only part of the equation. Alcohol brands that wanted to go the extra-mile when advertising their products to shoppers meandering through the aisles did so by opting for stands and displays that demand attention. Taking beverages off the shelves and placing them in a stand of their own means that they don't have to battle to get noticed amongst other similarly marketed products, giving them a competitive edge.

In terms of non-alcoholic beverages, the top April 2015 drinking trends included a lot of iced coffee examples. Cold beverages are on the rise as the weather warms and summer nears, and consumers are searching for options that satisfy their desire for great taste, extra convenience and added health benefits. Unwilling to give up caffeine, consumers are searching for iced coffees, specifically, that incorporate these elements.