Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,503 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,503 cutting edge ideas.

25 Shocking Anti-Obesity Features

From Humiliating Gym Campaigns to Obese Furniture

— August 23, 2009 — Marketing
It's no secret that our collective culture has a weight problem, but these anti-obesity campaigns take an extreme approach at raising awareness. From humiliating gym campaigns to ads that depict extra weight as imprisonment, these innovations certainly don't mince words.

Are these anti-obesity features what our society needs to step it up and get into shape, or are they downright offensive?

Implications - If the problem of obesity continues, the advertisements get louder and louder so that people will finally realize that it is a severe problem. Advertisements have a huge impact on people, so when they are delivering a message of truth and honesty people will pay attention whether they like the information or not.
6.5
Score
Popularity
Activity
Freshness
25
Boarding School for Overweight Students
Boarding School for Overweight Students
Academy of the Sierras
<
24
Unintentional Meanvertising?
Unintentional Meanvertising?
India Plus-Sized Jeans Ad Uses Images of Women to Make an Elephant
<
23
Viral Ads Against Obesity
Viral Ads Against Obesity
ParticipAction Campaign Targets Youth
<
22
Super-Sized Fat Seats
Super-Sized Fat Seats
Shameful Seating for the Obese Installed on Brazilian Subway
<
21
Hidden Obesity Cameras
Hidden Obesity Cameras
Stealth Cameras Logging Body Size
<
20
Airline Fat Tax
Airline Fat Tax
Overweight Fliers to be Penalized?
<
19
Insulting Eco Campaigns
Insulting Eco Campaigns
PETA Encourages Vegetarian Diets With Ads That Ask You to Lose Weight
<
18
Digital Weight Gain for Obesity Awareness
Digital Weight Gain for Obesity Awareness
‘Measure Up' by Australian Government
<
17
Comparing Obese People to Animals
Comparing Obese People to Animals
Controversial Del Mar Spa Ads
<
16
Blunt Weight Loss Messages
Blunt Weight Loss Messages
‘Excess Baggage' Ads Encourage Fatties to Live Healthfully
<
15
Unconventional Motivation
Unconventional Motivation
Gold's Gym Ads
<
14
Offensive Video Games
Offensive Video Games
‘Fat Princess' Outrages Feminists
<
13
Government-Subsidized Gyms
Government-Subsidized Gyms
South Korea Combats Childhood Obesity
<
12
Body Fat Imprisonment
Body Fat Imprisonment
Striking Companhia Athletica Campaign Against Obesity
<
11
Guerrilla Obesity Awareness Campaign
Guerrilla Obesity Awareness Campaign
Every Fifth Child is Overweight
<
10
Obsessions With Super-Sized Food
Obsessions With Super-Sized Food
ThisIsWhyYoureFat.com Shows We're Hooked on Grease
<
9
Girls on Your Fat Belly?
Girls on Your Fat Belly?
Clever Gym Ad Provides Motivation
<
8
Obese Interior Design
Obese Interior Design
The Fat Chair is a Winner
<
7
Cheeky Bathroom Scales
Cheeky Bathroom Scales
8 Fun Ways to Weigh In
<
6
Viral Celeb Weight Wars
Viral Celeb Weight Wars
Is New York Post Cartoon With Super-Obese Jessica Simpson Cruel or Comedy?
<
5
FatWorld Video Game Simulates Getting Fat
FatWorld Video Game Simulates Getting Fat
<
4
BIG Fans Make Social Statement
BIG Fans Make Social Statement
Fat Everyday Women at Jordan's Lingerie Launch
<
3
Humiliating Gym Campaigns
Humiliating Gym Campaigns
Fitness First's Giant Scales at Bus Stops Display Your Weight
<
2
Fat David Statue
Fat David Statue
Move, Don't Get Fat Campaign
<
1
Overweight Toys
Overweight Toys
Fat Barbie, Superman and LEGO Figures Highlight Child Obesity
<